illumifeet by Craig Winslow II

By: Craig Winslow II

Interactive footwear projection mapping installation created for BucketFeet’s storefront pop-up shop at Treasure&Bond in NYC, on public display nightly, May 8–30, 2013.

An evolution of the ‘illuminimal’ design concept, ‘illumifeet’ adds an interactive element: when a viewer walks up to the display, BucketFeet’s new styles (both lace up and slip on) and the artists behind them, are projection mapped onto a blank shoe ‘canvas.’ As long as they stay watching, they are shown new styles, and when they walk away, it returns to an idle state.

BucketFeet excitedly approached me about collaborating on this project, supplied me with their new designs, and gave me complete creative freedom on the overall design, storyboarding, animations, and all other aspects. I travelled down, installed it (with the huge help of Jerome from T&B), and it was revealed at their launch party on May 9th, 2013.

Presented by BucketFeet –
Hosted by Treasure&Bond –

Interactive component developed by Justin Kuzma –

Special thanks to Michael Saint-Aubin, Jerome Botardo, Paige Boggs, David Boggs, & Kelly Davitt.

– Video –
Filmed by Lauren Kraus
Edited by Craig Winslow II
Music: “Soaring” by Shigeto from his album Lineage

[Video content in the display courtesy of NASA and the National Park Service.]

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